WhatsApp Business App built keeping India’s small businesses
There are 63 million small and medium-sized enterprises (SMBs) in India, and they account for close to 30% of the nation’s GDP. The American IT giant Meta aims to assist in the digitization of these SMBs in India through its WhatsApp Business App.
According to Meta, the app was created with the needs of India’s small businesses in mind.
“Digitization supports the growth of these companies. Small and medium-sized businesses learned during the pandemic that implementing digital tools is essential for their development and ongoing operations, and we observed enterprises across domains embrace a digital-first strategy. The development of solutions for companies of all sizes has always been our main priority at Meta, according to Archana Vohra, Director, Small and Medium Business, India – Meta.
WhatsApp Business App
The WhatsApp Business App has a number of features that help small businesses run their day-to-day operations more successfully, including a catalogue for showcasing products or services, fast Replies, automated messages, and more.
“Small and micro businesses can reach their customers where they want to be reached by having a digital presence on WhatsApp, as Indians from all backgrounds, including geography, age groups, and generations, economic activity, and literacy levels, are already very engaged on WhatsApp’s user-friendly and secure interface. Meta has thought carefully about adding other perks that firms may take advantage of, especially for small businesses, Vohra continues.
She continues by saying that the epidemic hastened the adoption of digital technology by the vast majority of enterprises that were not previously online.
She stated, “We believe the unorganized sector is in the process of comprehending the requirement of going digital and is in the midst of embracing this transformation to unlock new markets and economic channels.
Empowering small businesses – Meta
In order to empower small enterprises in two of Jaipur’s most well-known markets, Johari Bazaar and Bapu Bazaar, the organization just launched SMB-Saathi–Utsav. A crew of trained business-buddies visited shop owners in these two markets using the “feet on the street” methodology and gave them training on digitizing their operations.
According to Meta, small businesses have been using WhatsApp Business App as a trustworthy tool to engage with their clients and increase their customer base across a range of industries, including food and beverage, handicrafts, outdoor experiences, education, and other services.
In India alone, Meta’s platform covers more than 434 million users, while more than 400 million individuals use WhatsApp to communicate with friends, family, and enterprises. “As a company, we think we have a crucial role to play in ensuring that SMBs are expanding into new markets and seizing growth possibilities,” she added.