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CSR in India

Ujaas and Stayfree to initiate a Sanitary Pad Distribution Campaign in Maharashtra


Recognizing the critical period management gap caused by a lack of menstrual health supplies among disadvantaged girls in India, Ujaas and Stayfree have cooperated to supply sanitary pads, bolstering Ujaas’ distribution efforts in 9 districts across Maharashtra. In addition to the pad distribution project, Ujaas will hold thorough workshops on Menstrual Health and Hygiene management in schools around the state. Aditya Birla Education Trust’s Ujaas initiative promotes menstrual health and hygiene awareness among schoolchildren aged 12 to 15. The distribution camps, which will take place across nine districts in Maharashtra, will equip schoolgirls with Stayfree, one of India’s leading menstrual hygiene brands, allowing them to manage their periods autonomously.”

Over 500,000 Stayfree Secure XL packs will be delivered to impoverished girls in Mumbai, Palghar, Pune, Satara, Yavatmal, Aurangabad, Nandurbar, Amravati, and Washim as part of this collaboration. Along with this comprehensive distribution effort, Ujaas will hold awareness seminars to educate girls on the importance of menstruation health and hygiene habits, as well as to debunk long-held stigmas and misconceptions.

Ujaas is committed to triggering a significant transformation in cultural perceptions through grassroots initiatives such as menstruation health education awareness sessions for girls and boys, product accessibility, and motivating educators to support a progressive transition.


“Lack of awareness around menstrual health and access to affordable high quality sanitary napkins, coupled with poor sanitation facilities, are often key barriers that restrict girls, particularly in rural areas,” said Manoj Gadgil, Vice President, Marketing, and Essential Health Business Unit Head, Kenvue. Stayfree believes that every girl deserves the opportunity to achieve her aspirations without the fear, shame, or inconvenience of menstruation. We are excited to work with Ujaas to start a holistic menstrual health campaign to increase access to sanitary napkins, raise awareness, and eliminate stigmas to enable young girls to follow their aspirations.”

Advaitesha Birla, Founder of Ujaas, commented on the collaboration, saying, “Such partnerships are essential bridges, narrowing the gap in accessibility to menstrual health products.” We must work together to address the serious issues of awareness, accessibility, and affordability, which disproportionately affect young girls in rural regions. Ujaas is devoted to providing accurate information and easy access to menstruation products in order to reduce school absences on monthly days. Furthermore, we are committed to improving menstruation hygiene among women. Stayfree’s assistance ensures pad availability through the Ujaas initiative, confirming our commitment to menstrual health fairness.”