Twitter India launches video chat series with marketing experts
Twitter India launches video chat series with marketing experts – Twitter Marketing India has announced a series of live video panels, which can feature conversations with a number of India’s most famous and experienced advertising and marketing experts to help brands and businesses navigate through these daunting times.
Preetha Athrey, head – marketing, Twitter India, said, “Twitter’s power to influence narratives cannot be stated enough. The central thought behind #ConversationStarters on Twitter Marketing India is to create a reputable forum that lends a voice to marketers – advertising professionals, creators, agency leads et al. – to spark conversations around key narratives that are shaping the advertising and marketing ecosystem today. In every episode, we aim to bring forward interesting voices to share thought-provoking perspectives for Indian marketers.”
The sessions will address topics that are critical following the lockdown. Themes like working and creating from home, decoding the new normal, virtualization of launches, and live events, among others, are going to be addressed across the series.
Through the session, the speakers shared insights and samples of work that their teams and other brands are creating despite the setbacks of the lockdown entailed in limited resources and narrowed creative freedom.
Dentsu Webchutney, spoke to Kainaz Karmakar, chief creative officer, Ogilvy India, PG Aditiya, executive creative director and Rajdeepak Das, MD and chief creative officer, Leo Burnett, South Asia talked in the Friday’s episode of #ConversationStarters, ‘Creating From Home’ about how performing from home has posed new challenges to the creative processes, and the way marketers are dealing with these challenges.
The upcoming sessions will explore the transition of companies and communication practices from the important world to the digital, the corporate said.
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