Support to Empower Rural Women Artisans

Empower Rural Women Artisans – Women’s livelihood options are the focus of Sewa Mahila Jyoti. The need to empower women via local art, craft, and skill development prompted the creation of this organization. Thousands of women have been empowered as a result of this effort, and the village economy has been strengthened. In some parts of India, individuals have been involved in a particular occupation for generations. However, there are significant barriers that prevent the bulk of these communities from thriving in these jobs. This necessitates streamlining the channels, tools, and training sessions that enable their items to reach the market. 
 
SHGs are a key component of Sewa Mahila Jyoti, which encourages community involvement and resilience development. Sewa Mahila Jyoti’s two pillars are woollen clothing and bamboo crafts. Bamboo is used to make high-quality goods for home decor, household needs, and other uses. Due to the plentiful availability of high-quality and diverse species of bamboo in the surrounding forest, bamboo craft is practiced in various parts of Uttarakhand. Ringal is a bamboo species that belongs to the bamboo family. Ringal Bamboo’s goods are strong and long-lasting.

Empower Rural Women Artisans

Similarly, exceptional heat resistant woollen products from the Kumaoni and Garhwali cultures, their beautifully woven caps, sweaters, and shawls are in demand all over the country; special emphasis is placed on product marketing in order to develop a sense of entrepreneurship in the women and teach them the nuances of business. 
 
The goal of the project is to teach the women how to link their craft with market demand for the product. Trainers are on hand to instruct and guide the beneficiaries at the centres. SHGs are urged to engage in various exhibits to boost their market presence. The marketing of the items is given special attention in order to instil in the women a sense of entrepreneurship and to teach them about the intricacies of business. In addition, the volunteers, particularly the youth, interact with the local community, providing them with fresh, inventive ideas for improving their businesses and exploring new sources of income. 

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