This startup aims to change the traditional kirana model
Traditional kirana model – Pravas Chandragiri, a 20-year-old college dropout, had little trouble comprehending the FMCG or Kirana industries.
His family managed Kirana stores in the Odisha Tier 3 town of Balasore, and Chandragiri, who left school at KIIT, Bhubaneswar, in the first month after enrolling, had been working in the family company since he was 12 years old.
“I discovered the problems Kirana retailers face there and came to understand the inefficiencies of the FMCG supply chain there. I began my business journey when I was just 17 years old, and I used all of my knowledge and contacts to launch Soptle, according to Chandragiri.
Soptle is a SaaS-based B2B FMCG commerce platform that focuses on manufacturers and delivers nationwide serviceability.
“By giving manufacturers access to procurement, production, demand generation, distribution, cash collection, and reconciliation all in one app, our SaaS platform and mobile application helps manufacturers to better serve their existing supply chain. Soptle has developed a one-stop centre for the FMCG community by digitizing and motivating the FMCG maker, according to Chandragiri.
Start-up situated in Gurugram Soptle began operations in January 2022 and presently employs close to 30 people. Additionally, it has received funding from renowned angel investors and early-stage business organizations.
Traditional kirana model
More significantly, Chandragiri, the startup’s lone creator, has already established a robust network of more than 15,000 retail locations and more than 100 local manufacturers.
This enabled us to launch as a bootstrapped company and generate income even before we obtained our first round of funding, according to the author.
Interestingly, the start-up generates revenue from all of the services it offers to manufacturers, including the acquisition of raw materials, factory production, demand generation from distributors and wholesalers listed on Soptle’s App, end-to-end logistics help, and finance support.
The initiative, according to the start-up, gives manufacturers access to nationwide distribution, allowing them to serve a variety of geographic locations (28 states plus seven UTs). By allowing them to share their current supply chain with thousands of business-minded firms around the nation, it also gives manufacturers the chance to increase their income.
It’s interesting to note that during the last quarters, it has been growing 3X month over month, but it wants to increase 10X.