Bikano, the popular FMCG food brand profoundly steeped in the cultural essence of Bikaner, Rajasthan, celebrated Rakshabandhan with the children of the Sweet Home orphanage in Najafgarh. The brand’s most recent attempt, a heartfelt continuation of its ongoing #PyarkaMeethaBandhan campaign, aims to promote joy, foster meaningful connections, and advocate for adoption as a powerful method to strengthen family bonds.
Bikano made a heartwarming step in the spirit of Rakshabandhan, a festival that symbolizes the enduring link between brothers and sisters, by visiting the “Sweet Home” orphanage. The children that live there were treated to a day of celebration and friendship. The occasion included not only the giving of gifts and sweets, but also the tying of rakhi threads, which symbolized a newfound link of care and protection.
“Rakshabandhan is a festival that beautifully encapsulates the essence of love, companionship, and protection,” said Mr. Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd. As part of our ongoing #PyarkaMeethaBandhan campaign, we believe in extending this celebration to every corner of society, particularly those who may long for the warmth of the season.
Sweet Home Orphanage
Mr. Kush Aggarwal, Bikano’s Head of Marketing, shared his thoughts, saying, “Love transcends blood relations, and the essence of Rakshabandhan is universal.” With our campaign, we hope to instill not just a festive attitude, but also to showcase the possibility of adoption as a method of forming unbreakable ties. Every child deserves to be loved, cared for, and to experience the joy of sibling relationship.”
The #PyarkaMeethaBandhan campaign, which began last year, seeks to touch hearts and spark lasting relationships while promoting awareness of adoption as a deep act of kindness. The latest chapter of the campaign depicts a poignant story in which a little boy’s longing for a sister to tie him a rakhi is granted through adoption, underlining the message that love knows no bounds or constraints.
As the nation celebrates Rakshabandhan, Bikano’s devotion to nurturing love, togetherness, and compassion resonates strongly. The brand’s visit to the “Sweet Home” orphanage, as well as the ongoing efforts of the #PyarkaMeethaBandhan campaign, demonstrate the strength of love and unity that unites us all.
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