Nykaa launches ModiFace – Al-backed virtual try-on tech

Nykaa launches ModiFace – Famous web based business beauty organization Nykaa on Tuesday declared that it has banded together with L’Oreal to launch Al-fueled virtual take a leap at innovation “ModiFace” on its foundation. As indicated by the organization, this innovation will assist with making an upgraded stunner experience for cosmetics fans.

The ‘ModiFace Technology’ will empower virtual take a leap at on Nykaa’s site and versatile application assisting customers with buying their ideal excellence items across classifications, the organization guaranteed.

How it functions:

The AI-controlled tech will empower “photograph practical outcomes and shade adjustment.” The Augmented Reality (AR) reenactment of each shade is done naturally – in light of Al-fueled investigation of data furnished by cosmetics marks alongside visuals and portrayals of the items via online media.

The virtual take a leap at tech utilizes a high level face tracker calculation that identifies lips, eyes, cheeks, and hair and puts on virtual beauty care products, to give a continuous, consistent with life perspective on the items.

Pankaj Sharma, Director, Consumer Products Division, L’Oreal India said, “The ModiFace innovation bridles Al and AR advancements to give a customized and altered involvement with a/ow-contact economy. We accept that this organization with Nykaa will change the web based business shopping experience for purchasers.”

Moreover, Nykaa likewise reported that it will dispatch NA-KD, one of Europe’s best 20 quickest developing organizations among worldwide style forces to be reckoned with, in India, tomorrow.

The first look of NA-KD launched in Quite a while will be accessible just on Nykaa Fashion’s application, site, and at the Nykaa Fashion store at Ambience Mall, Vasant Kunj, the organization referenced in an assertion.

Nykaa’s parent organization FSN E-Commerce Ventures Ltd was recorded on the BSE on November 10, had logged a net profit of Rs 27 crore in the July-September 2020 quarter.

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