Panasonic celebrates Parents’ Day through its latest digital campaign
Panasonic celebrates Parents’ Day through its latest digital campaign – Panasonic India – a diversified technology company, commemorated parents through its latest digital campaign around the Parents’ Day. The campaign aimed toward driving increased brand awareness and category association for Panasonic. Users were encouraged to participate within the online contest where that they had to share their stories on why and which product they might wish to gift their parents by completing the subsequent – this Parents’ Day, I would like to novelty shop to my parents. The five-day contest, from 22nd July to 27th July across Panasonic’s Facebook, Twitter, and Instagram handle, received on the brink of 4000 entries, alongside 4 million impressions and a couple of 2.7 million unique reaches.
Sharing views on the general campaign, Mr. Shirish Agarwal, Head-Marketing Communication & Brand, said, “We are committed to making a far better life for consumers in living spaces and our products are an extension to the present commitment. the oldsters Day campaign was yet one more initiative to attach and have interaction with our consumers and make awareness for our smart, connected, and energy-efficient appliances for his or her lifestyle.”
In order to participate, users had to tag three friends, like & RT the post, subscribe to the brand page, and share their entry through story/comments (w.r.t. each platform). The unique story across each category is going to be rewarded with Panasonic’s latest appliances like Miraie enabled 1.5ton air conditioning, Ag clean ECONAVI Refrigerator, built-in heater washing machine, 43-inch 4K TV and anti-bacterial cavity Microwave.
The winning stories will soon be published across our digital platforms on Facebook, Twitter, and Instagram. Also, do be careful of the upcoming Raksha Bandhan contest across Panasonic’s digital platforms.
Read more News & Trends on India Frontline.