Digital Vidya acquires DSIM (Delhi School of Internet Marketing)
DSIM, the 2nd-largest player in Digital Marketing training space in India is acquired by Digital Vidya, India’s leading provider of coaching solutions for digital marketing.
DSIM (Delhi School of Internet Marketing), with a presence in over 12+ cities, was founded by Kunal Choudhary in 2011. About the acquisition, Kunal quoted, “Apurva Panwar, the co-founder, and that I leave DSIM with tons of pride in having shaped careers & businesses of over 25,000 professionals and entrepreneurs. At DSIM we got the chance to figure with really talented and amazing people. With Digital Vidya management we believe that DSIM is within the right hands & they’re going to still impart impeccable digital marketing skills. We wish the new management equally of success and good luck.”
Digital Vidya with this acquisition in an all-cash deal, will expand its reach within the major cities by delivering high-quality offline digital marketing certification programs at affordable prices on an outsized scale. Also, In the year 2015, Digital Vidya acquired Digital Academy India and strengthened its position within the digital marketing industry. With DSIM’s addition, Digital Vidya will establish itself as an industry integrated ed-tech company that’s poised to develop skills that matter the foremost within the job markets.
Sharing his views about this acquisition, Anuj Batra, CEO, Digital Vidya, said, “with the new addition to the family, we’ll expand our reach within the major cities via the offline channel. It complements Digital Vidya’s core strength in providing training programs globally within the online channel.” Speaking on the chance of digital marketing as a career choice, Anuj Batra talks a few recent reports by LinkedIn which stated digital marketing as “one of most in-demand job skills”.
According to Digital Vidya, the current scenario delivers in-house digital marketing training programs for companies and has served over 150+ organizations like Philips, Intuit, GE, Cisco, Times Internet, Citibank, Adobe, Viacom18, Sony, Wipro, EY, Pernod Ricard, SAP, and Reliance. This report also mentions that there are 7000+ digital marketing vacancies and skilled personnel is required to fill this gap. additionally, the report claims that Digital Marketing education firms, like Digital Vidya, will need to play a crucial role in bridging the gap between available and needed digital marketing talent as the corporate has also partnered with Google and Facebook in India to coach their clients and partners through customized digital marketing training programs.
Digital Vidya and DSIM have individually touched quite 4 lakh subscribers trying to find Digital Marketing training within the last 10 years. Within the coming year, Digital Vidya plans to contribute to the expansion of over 10 lakh patrons empowering them with job oriented skills within the digital marketing domain.
Read more News & trends only on India Frontline.