Meta’s Threads usage – Threads, Meta’s Twitter counterpart, has seen a substantial reduction in user engagement since its inception, with more than half of its users apparently discontinuing use. According to reports, Meta CEO Mark Zuckerberg stated in an internal town hall meeting that app retention was “better than what the executives had expected, but it was not perfect.”
Threads, a Twitter competitor, received an astounding early reaction, with over 100 million sign-ups within the first five days of its July 5 launch. The number of active users, however, has since decreased. According to a SimilarWeb analysis, the number of daily active users on Threads dropped from 49 million on July 7 to 23.6 million on July 14.
“Obviously, if more than 100 million people sign up, it would be ideal if all or even half of them stuck around.” “We’re not there yet,” Zuckerberg said, according to Reuters. Despite this, Zuckerberg remains hopeful about Threads’ future, claiming that the reduction in users is ‘natural’ and expressing confidence in the app’s ability to boost retention rates as the firm adds new features.
Meta’s Threads usage
Zuckerberg also stated that the app’s retention rate was higher than projected, but allowed that it was “not perfect.” He went on to say that while many people appreciate the Threads experience, the Meta team must constantly improve it in order to keep users engaged with the platform.
The Meta CEO also stated that the company intends to introduce more’retention-driving hooks’ to attract users to return to the app. According to Chief Product Officer Chris Cox, one such method entails ensuring that essential Threads are visible to Instagram users. “Meta is considering adding more retention-driving hooks to entice users to return to the app, such as ensuring that people using the Instagram app can see important Threads,” says Meta.
Despite the current difficulties, Zuckerberg remains determined to making Threads better. According to a recent Business Insider report, he noted during a second-quarter earnings conference call that there remains a lot of ‘fundamental work to do’ on Threads, including designing and experimenting with features that consumers want. He also hinted at potential revenue streams after Threads reaches hundreds of millions of users.
Add Comment