Meesho crosses 1 mn registered sellers

Bengaluru-based Meesho has sold one million items on its platform, a feat accomplished in just eight years (and two years since it pivoted to a pureplay e-commerce model). More than 80% of its 1.1 million registered sellers are “new-to-ecommerce,” meaning they are selling online for the first time. Meesho said in a statement that over 600,000 small businesses have joined the seller base in the last year.

Nearly half of Meesho sellers are from Tier 2+ regions, such as Pulwama in Kashmir, Una in Himachal Pradesh, Nagamangala in Karnataka, Jowai in Meghalaya, and Mount Abu in Rajasthan, among others. Small-town sellers were able to list their entire inventory on the e-commerce platform thanks to Meesho’s zero-commission policies.

“Driven by our industry-first initiatives such as zero commission, an increasing number of MSMEs have chosen to partner with us,” said Utkrishta Kumar, CXO, Business at Meesho. Meesho does not have tiers of sellers, nor does it have private labels or an inventory-led play. Our democratic approach is evident in the fact that we have the industry’s lowest GMV concentration by suppliers.”

Meesho

Meesho had 140 million transacting users in 2022. The platform received 910 million orders, a 135% increase over the previous year. It currently has 100 million active product listings in 30 categories, with womenswear being the most popular.

Sarthak Misra, Investment Director at SoftBank Vision Fund (which invested $300 million in 2021), previously told Business Today, “Indian e-commerce 1.0 had succeeded in bringing organized retail online—smartphones, TVs, fridges—but those were just one set of spends.” When it came to offline apparel at Rs 500-Rs 600 price points, they were not coming online. Meesho was attempting to bring an unorganized retail market online.”