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Kia India announces – Uphaar and DROP to fight against climate change

Kia India

Kia India – Uphaar and DROP to fight climate change

Kia India, one of India’s fastest-growing automakers, has begun on-the-ground implementation of its two national community initiatives, D.R.O.P. (Develop Responsible Outreach for Plastic) and Uphaar, to make an impact at the grassroot level. The two initiatives, which were first announced at the Auto Expo 2023, are in line with Kia’s global CSR vision of a “clean environment” and a “free and safe movement” for building a sustainable world.

While D.R.O.P. aims to address the alarming issue of plastic waste and limit its spread across landfills and water bodies, Uphaar is a tree planting program launched to help the marginalized agrarian community and combat climate change. The former is active in five megacities: Gurgaon, Mumbai, Bangalore, Vijayawada, and Vishakhapatnam, whereas the latter is active in 15 states: Andhra Pradesh, Rajasthan, Maharashtra, Telangana, Madhya Pradesh, Karnataka, Tamil Nadu, Odisha, Uttar Pradesh, Haryana, Assam, Meghalaya, Jharkhand, West Bengal, and Himachal Pradesh.

Kia India

Mr. Tae-Jin Park, MD & CEO, Kia India, said of the initiative, “Being a responsible business is a pre-requisite for building a long-term and sustainable business in India.” Since our brand relaunch in 2021, our core philosophy has been to be a ‘Movement that Inspires,’ and sustainability is a critical component of that. We hope to inspire multiple communities to contribute positively to the environment through these two-community initiatives, and we hope to expand their reach and impact in the coming years with the help of NGOs and our partners.