Jio juggernaut charging startup ecosystem
Jio juggernaut – “More than 100 million people signed up for Jio’s services in less than 170 days. Every single day, Jio added seven new customers on average. This was the world’s quickest adoption of any technology service. faster even than Skype, WhatsApp, and Facebook
“As of right now, our 4G network has 421 million mobile broadband subscribers. Additionally, they use nearly 20 GB of broadband data every month on average.
The two evaluations made above by Mukesh Ambani at the RIL Annual General Meetings in 2017 and 2022, respectively, appear to discuss accomplishments made by the oil-to-telecom company. However, many would argue that they best capture the development of India’s digital economy.
Data was an expensive proposition in the Indian telecom era prior to Jio. Before Jio’s introduction in 2016, the average cost of a gigabit (GB) of mobile data was Rs 226. Back then, individuals would make a few weekly trips to the neighbourhood store to add fresh music and movies to their phones.
With Jio’s introduction in late 2016, everything changed. The company’s decision to shock the market and excite potential customers by providing free voice calls throughout 18,000 cities and 2 lakh villages helped kickstart the new telecom network. What was more important was that free mobile broadband data was also available.
Over the following few years, this led to a brutal pricing war, but the user faced significantly lower data costs as a result. The Telecom Regulatory Authority of India (TRAI) stated in a 2019 report that rates for mobile data has decreased by around 95% (to Rs 11.78 per GB) in three years.