Home » CSR in India » Jakson Group employs 6000 households to sort waste at home

CSR in India

Jakson Group employs 6000 households to sort waste at home

Jakson Group

CSR: In Anand Vihar, Jakson Group employs 6000 households to sort waste

Jakson Group – The Waste to Manure Program, a decentralized waste management project conceptualized by the Confederation of Indian Industry (CII) in Anand Vihar, East Delhi – Phase II, has successfully engaged over 6000 households in Karkardooma and Saini Enclave to segregate their household waste at source, according to the Jakson Group. The Jakson Group contributed roughly Rs. 40 lakhs to the initiative, which was implemented by the Centre for Urban and Regional Excellence (CURE) and the East Delhi Municipal Corporation (EDMC). 
 
The project’s success is due to the ongoing assistance of Gautam Gambhir, MP for East Delhi, Gunjan Gupta, Ward Councillor EDMC, and other EDMC and Jakson volunteers. Wet garbage is composted in a mechanical composter, and the resulting manure is utilized to manage parks. 
 
East Delhi had a low level of residential trash segregation prior to the commencement of this project. Through role-plays, nukkad nataks, and AVs, every household in Karkardooma was made aware of the types of household garbage and suitable techniques to segregate it into dry and wet waste for this project. Waste segregation methods and their health, economic, and environmental benefits were explained to members of the community, particularly domestic help. Karkardooma was transformed from a poor residential pocket in Anand Vihar ward to a settlement with 100 percent segregation at source following the successful implementation of this project.

Jakson Group

The project has not only efficiently decreased open roadside dumping and trash mishandling, but has also assured that all inhabitants, regardless of their social, political, or economic class, receive an equitable service. Because the area is visibly cleaner and sanitized, it is one of the first residential pockets in the AnandVihar ward to separate waste at the source and has a high social capital. 
 
In Anand Vihar, Delhi, she discussed the impact of the Waste to Manure Program. “The Garbage to Manure Program has effectively engaged over 6000 households in Anand Vihar to segregate their household waste at source,” said Soraya Rebello, Head, CSR and Corporate Communications, Jakson Group. The Jakson Group is proud to have supported Anand Vihar’s long-term growth by financing the Waste to Manure Program. People are willing to segregate their garbage at the source once they understand the long-term impact on their neighborhood and community, as proved by the experiment. The project’s success is due to the dedication of CURE, CII, EDMC, and, most importantly, the people of Anand Vihar.” 
 
By greatly enhancing the treatment potential of the collected garbage, the CSR initiative has also resulted in cost savings. Furthermore, when the project crew was not on the ground during the COVID-19 epidemic, the women of Karkardooma displayed the highest level of community awareness for the initiative’s success. The community’s sense of ownership over the project’s activities is crucial to the project’s success. The most important takeaway from this experiment is that people from all socioeconomic backgrounds are ready to separate their waste at the source if they see value in doing so. 

Read more CSR India News on India Frontline.