Intel splits graphic chips unit

In order to better compete with Nvidia Corp. and Advanced Micro Devices, Intel Corp. announced on Wednesday that it is dividing its graphic chips unit into two.

According to the company, accelerated computing teams will join Intel’s data centre and artificial intelligence (AI) businesses, while the consumer graphics unit will be united with the client computing department, which develops processors for personal PCs.

Intel

The decision was made as Intel increased its focus on accelerated computing, a booming market that is dominated by Nvidia as the use of AI grows.

According to Wedbush Securities analyst Matthew Bryson, “I don’t think it changes much (if anything) other than aligning the products with the respective sales teams they fit with instead of having them as a standalone section.”

Raja Koduri, who oversaw the division that handled graphic chips, will take over as the company’s chief architect and direct its long-term approach to technology and chip design.

Koduri joined Intel in 2017. Previously, he directed graphics technology initiatives at AMD and iPhone manufacturer Apple.