Google Search AI features – Google is integrating generative AI in Search to make the Search experience more natural and intuitive using India-first and India-focused improvements. Search Generative Experience (SGE) is being rolled out in India as an opt-in experiment through Search Labs. This function is available in both English and Hindi.
Google showcased this in December of last year at Google for India. Users will be able to switch from an English result to a Hindi result simply touching the language toggle button, making it more intuitive. By tapping the ‘Listen’ button, you will also be able to listen to the response using Text-To-Speech. Google also plans to launch voice search in the near future.
Google claims that this strong new technology will enable it to answer questions that users never dreamed Search could answer. It promises that this will change the way information is arranged, allowing individuals to sort through and make sense of what’s available.
“With new generative AI capabilities in Search, we’re now taking more of the work out of searching,” stated Puneesh Kumar, General Manager – Google Search, India. We imagine a supercharged Search that does the heavy lifting for you, allowing you to comprehend a topic faster, discover new perspectives and ideas, and complete tasks more effortlessly. The Search Generative Experience is the first step in this journey, and it is part of our aim to make Search significantly more useful.
Google Search AI features
Users will be presented with an AI-powered overview of crucial facts to consider, along with opportunities to dive deeper. Google feels this will be beneficial, particularly for novice internet users who may become overwhelmed by the amount of information available online; finding an answer more quickly will assist simplify their path of discovery.
For example, “Which is a good beginner trek in Himachal and how should I prepare?” Normally, one would divide this one question down into smaller ones, filter through the large amount of information available, and begin to piece things together. With generative AI embedded into Search, they’ll see suggested next steps where users can simply touch a query like “How to take great photos on a trek?” or put in a specific follow-up question. This conversational format allows people to instinctively understand more about the topic they’re researching. Context will be carried over from question to question, allowing visitors to naturally continue their exploration. Ads will continue to appear in the designated ad spots around the page and will have the same format.
SGE, which was presented as an experiment at Search Labs, will be available on Chrome desktop as well as the most recent version of the Google App for Android and iOS. As of today, users can opt-in to try it out and provide feedback directly to the teams working on it. To discover more, press the Labs button in the Google app or Chrome desktop, then navigate to labs.google.com/search.
The SGE experiment is now available to opted-in users on Chrome desktop and will soon be available on the Google App for Android and iOS.