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CSR in India

Future Food Foundation and Country Delight organize the 8510 Health Campaign to promote Children’s Health

Future Food Foundation

A health rule (or ‘health tenet’ or ‘health mantra’ or ‘health formula’) of 8-5-1-0 has been devised with the goal of improving the health of school-age children, focusing on the methodology of achieving optimum wellness and fitness levels by children. The rule, which addresses nutrition, exercise, and rest, aims to create a paradigm shift in children’s well-being and serve as a practical tool for parents and school authorities across the country to use in guiding children on health-related issues. The innovative and holistic rule was discussed today in Hyderabad at a round table discussion and conference of over 20 school principals organized by Food Future Foundation and Country Delight.

The rule of ‘8’ suggests getting at least eight hours of sleep per day. The rule of ‘5’ emphasizes the importance of eating right and emphasizes eating five servings of fruits and vegetables per day. The rule of ‘1’ emphasizes the importance of engaging in physical activity for at least one hour per day.  The rule of ‘0’ emphasizes the importance of eating a healthy diet and having a low tolerance for food waste, as well as limiting screen time.

The health rule of #8-5-1-0 will help to alleviate many of the concerns about children’s health. The implementation of this practical rule is consistent with Country Delight’s “Live Better and Choose Better” campaign and belief, which has been at the forefront of educating and promoting healthier lifestyles among the population through better food choices.

Future Food Foundation

“As custodians of community well-being, we recognize the pivotal role that health-related aspects play in shaping our future – the children, by incorporating the all-encompassing rule of 8-5-1-0 related to health and wellness,” said Pawan Agarwal, CEO of Food Future Foundation and former CEO of FSSAI. Country Delight and Food Future Foundation both intend to reach out to schools across the country in order to help them understand and implement the health formula.

FFF and Country Delight organized a round table discussion on 8510 on the sidelines of the International Nutri-Cereal Convention in Hyderabad. Vishala Reddy, the founder of Millet Bank and the Millet Woman of India, made this possible.