Fujifilm on addressing social issues
With FU2030 as its goal, Fujifilm has developed its Sustainable Value Plan 2030 as a CSR plan. This plan is anticipated to lay the groundwork for the group’s long-term business management strategies. Fujifilm India Pvt Ltd’s managing director, Koji Wada, discussed the social contributions his company is making in India. Fujifilm “focuses on addressing social issues and believes in companies acting as corporate citizens,” the speaker declared.
He also discussed the company’s advancements and sustainability-related challenges. excerpts from a conversation With FU2030 as its goal, Fujifilm has developed its Sustainable Value Plan 2030 as a CSR plan. This plan is anticipated to lay the groundwork for the group’s long-term business management strategies. Fujifilm India Pvt Ltd’s Managing Director, Koji Wada, discussed how his organization is making a difference.
Addressing social issues
What are the key areas of work for Fujifilm’s CSR initiatives in India and why?
Education, the environment, and healthcare are among Fujifilm‘s primary CSR priority areas both internationally and in India. As part of our Green Policy, we have been addressing and resolving numerous environmental issues in order to attain sustainability. Since they directly affect both the quality of individual lives and our society as a whole, we think that humane approaches to the issues of education, the environment, and healthcare are necessary.
By putting our company philosophy into effect through true and ethical business practises, we hope to contribute to the sustainable development of society through our CSR. In addition to minimising CO2 emissions and responsibly using water and other resources over the course of a product’s lifetime, we are aiming to lessen the environmental effect of our production processes.
Healthcare is one of our main business sectors and plays a significant role in our CSR initiatives. We think that a person can benefit society without actively participating in any cause if they are healthy and free from disease. Our dedication to serving the general public and our financial acumen in the healthcare industry allow us to go even further in this commitment.
What has been the brand’s journey in the CSR space in India and what are the ongoing CSR initiatives that you’re working on?
In addition to emphasizing social issues, Fujifilm supports businesses operating as good corporate citizens. Across geographic boundaries, we have taken on tasks and projects that are beneficial to all of humanity. With regard to CSR, Fujifilm has started a variety of programmes recently to engage with the general population. The “Aao Padhai Karein” and “Aao Baat Karein” programmes from Fujifilm are meant to reach young people in India and provide them with knowledge and resources.
By 2030, we want to contribute to the government’s effort to end child sexual assault in India. Many students in India, especially those from underprivileged origins, lack access to the fundamental components of education. We recently worked with the Parwarish Cares Foundation to distribute “YeloGreen Bags,” a desk-folding holistic study organizer.
We started our “Connecting Hearts” campaign at the height of the pandemic, when doctors and other healthcare professionals were under stress and fatigue. By fostering a relationship between patients and doctors, the campaign attempted to convey happiness and positivity. We launched a special patient-focused programme by dispersing Instax cameras and films at hospitals to spread smiles with the doctors and nurses working on the front lines. We were committed to lowering anxiety among patients and assisting them in combating COVID with congenial and affection.
What is the Fujifilm Sustainability Vision Plan 2030 and what are its targets?
With FU2030 as its goal, Fujifilm has developed its Sustainable Value Plan 2030 as a CSR plan. This plan is anticipated to lay the groundwork for the group’s long-term business management growth strategies. The Fujifilm group will make more efforts to address social concerns through our commercial activities, including the introduction of cutting-edge technological products and services, in order to grow into a company that can contribute more to the creation of a sustainable society.
The Fujifilm Group has also established aims to cut its CO2 emissions by 50 percent (compared to FY2019 levels) by FY2030. Compared to FY2013 levels, the initial reduction objective was set at 45 percent, which is 10 years ahead of schedule. By lowering water use, recycling, and reusing water, the Fujifilm Group has been actively recycling resources. The company has also devised a recycling system for multifunction devices and copiers. Through actions that consider a product’s entire lifecycle, we are making an effort to use resources efficiently and reduce waste. Given that the Fujifilm Group produces a wide range of products, including as chemical products, highly functional materials, optical devices, office equipment, and medical equipment, this is something that should be kept in mind.
Why is healthcare an important aspect to your CSR initiatives and what has been the story so far for the “Never Stop: Screening to Reduce Diagnostic Delays” TB Campaign?
In 1936, not long after the business was created, it started making X-ray films. We discuss concerns like unmet medical requirements, the healthcare gap, and the mounting pressure on medical professionals. While the population and economic growth of new nations are growing, Japan’s society is ageing. Due to the rising medical needs in these nations, a number of problems have arisen, including a lack of physicians and nurses. Fujifilm is assisting healthcare professionals in the creation of a holistic medical environment and assisting medical personnel in illness prevention, early diagnosis, and treatment by combining our unique technologies with the huge volume of data from our medical IT knowledge and AI technology.
The main causes of TB are highlighted in our campaign, “Never Stop: Screening to Reduce Diagnostic Delays,” along with the growing importance of raising awareness and its commitment to the eradication of TB in India. Through door-to-door outreach, the programme attempts to mobilize underrepresented groups in society to fight tuberculosis. The campaign’s purpose is to create awareness of TB as a curable disease among hard-to-reach communities, thereby increasing people’s quality of life. We operated a mobile screening van throughout more than 20 cities in North India during the first leg of the “Never Stop: Screening to Reduce Diagnostic Delays” campaign.