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Federal Bank unveiled its new campaign

Federal Bank

Federal Bank, in a first in banking history, launched an unusual effort, a micro-marketing project titled ‘I am Adyar, Adyar is me’ through its Adyar branch. Federal Bank hopes to showcase Adyar’s soul through this. The Adyar Branch’s walls are painted to reflect the vivid character of the neighbourhood.

The Bank team went into the area, intently listening to stories of hardships, victories, and everything that makes Adyar unique. Approximately 100 stories were gathered, each accompanied with remarkable photos of the people involved. 40 stories were chosen from these submissions and displayed in an exclusive exhibition at the Adyar Branch.

Federal Bank

In addition, over 100 automobiles emblazoned with the campaign’s insignia drove the streets, spreading the message far and wide. Visitors to Adyar may also observe Federal Bank branded boards erected at numerous local shops, painting Adyar ‘Federal.’

The event was conducted at the Adyar branch, with Samay Singh IPS, Deputy Commissioner – Traffic, Government of Tamil Nadu, as the chief guest, and senior executives from the bank in attendance. Harsh Dugar, Group President & Country Head – Wholesale Banking, Eqbal Manoj, Senior Vice President & Zonal Head – Chennai, MVS Murthy, Chief Marketing Officer, Betty Antony, Deputy Vice President 1 & Regional Head – Chennai, workers, other visitors, and consumers.