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CSR in India

Experian and Srujna Charitable Trust to educate low income women with financial literacy skills


Experian and Srujna to educate women

India’s New Delhi: Through Project Laxmi, a financial literacy programme administered by Srujna Charitable Trust, which empowers women affected by poverty, 50,000 lower income women could improve the quality of their lives as part of Experian global corporate social responsibility (CSR) project, United for Financial Health.

The world’s largest provider of information services, Experian, has partnered with Srujna Humanitarian Trust for the past two years on a number of charitable endeavors in India. By providing practical ways to improve financial health and support on the road to recovery, the United for Financial Health global CSR initiative seeks to support millions of people globally who have been left out by COVID-19.

Through its partnership with non-profit organizations (NPOs) around the world, Experian has connected with 52 million people through United for Financial Health in 2021 and has touched 87 million people overall since the program’s debut in 2020. By 2024, Experian wants to establish 100 million relationships. Experian recently partnered with the non-profit Enrich in Hong Kong to reach 382,777 people through a digital literacy online quiz and competition in the first year of United for Financial Health’s launch in APAC.

As part of Experian’s United for Financial Health global CSR effort, Neeraj Dhawan, country manager for Experian India, declares: “We are thrilled to be continuing the beneficial work we are doing with Srujna Charitable Trust and cooperating with them. Experian, the biggest credit bureau in the world, is in a unique position to assist Indians in strengthening their financial situation. We are dedicated to promoting financial inclusion by supplying resources and information, especially for disadvantaged groups in society. People’s lives may be significantly improved if they had basic skills like money management. We are eager to collaborate with Srujna Charitable Trust to benefit our neighbourhood.

Experian and Srujna

Srujna Charitable Trust CEO and co-founder Jyotika Bhatia continues, “We established Srujna Charitable Trust to transform the lives of numerous women who were unable to raise the standard of their life in spite of working hard. Many of these women did not know how to manage their funds and relied on others to do so since they lacked financial literacy. With the help of Experian, we are able to realise Srujna’s dream project of providing financial literacy training for women affected by poverty. Only with the support of well-wishers is doing social impact work on the ground feasible, thus we are appreciative of what Experian and their staff have done.

The financial literacy programme offered by Srujna Charitable Trust gives participants the knowledge and practical tools they need to succeed in managing their personal finances. These consist of having access to bank accounts, financial planners, reference movies, and ready reckoner rates as needed. Participants can change their life and secure their future by learning to save for their children’s education, retirement, or plan for a rainy day by fostering a habit of saving and investing.