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European e-commerce marketplace Joom enters India; launches platform for SMEs


European e-commerce marketplace Joom enters India

Joom will assist Indian exporters and SMEs in entering European markets.

Every month, Indian merchants on Joom increase their sales by 50%.

In 2022, Joom had 400 million registered users.

Marketplace for cross-border e-commerce Joom has launched its operations in India. The Lisbon-based company has set up a platform for local merchants and exporters in eight Indian cities: Mumbai, New Delhi, Indore, Jaipur, Surat, Roorkie, and Ludhiana. More than 350 merchants have already signed up for the Joom Marketplace.

Joom claims that its platform will provide Indian exporters and SMEs with easy access to European and Commonwealth of Independent States (CIS) markets. “Nearly half of these SMEs, exporters, and D2C businesses had never sold their products in the global market before, and with Joom, they were able to reach international markets for the first time,” the company said in a statement.


Joom currently sells products in the following categories: Fashion, Jewellery, Crystal Healing, Health & Beauty, Health Supplements, Skin Care, Hair Care, Women’s Fashion, and Accessories. It has also entered new categories in India, such as cosplay items such as helmets, armour, and shields; products for beekeepers; saddles for horses; and various types of gemstones for divination, carpets, and traditional fabrics, and other “under-represented” items.

“Indian merchants who started connecting to Joom at the beginning of 2022 have not only effectively mastered the platform but have made it to the top-5 of origins, showing an average increase of 50% per month since their launch,” said Business Development at Joom.

“The very first publicity in this region produced 6X growth, with some sellers experiencing 10X growth,” he added.

The e-commerce behemoth, founded in Latvia in 2016, believes India will be one of its top two global markets by the end of 2023. According to Grand View Research, the global cross-border B2C e-commerce market will be worth $5.57 trillion by 2030, growing at a CAGR of 25.8 percent. ​​

Apparel and accessories continue to be the best-performing categories worldwide. “Asia Pacific [including India] is expected to grow rapidly… The region’s large consumer base is expected to boost growth, according to the report.