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ENTOD Pharmaceuticals CSR Support Extended to Mark National Myopia Week Initiative

ENTOD Pharmaceuticals

ENTOD Pharmaceuticals is happy to join with Matanand Foundation for this year’s National Myopia Week, following the success of last year’s Myopia Awareness Week. NATIONAL MYOPIA WEEK is a MATANAND Foundation project in collaboration with the Strabismus and Pediatric Ophthalmological Society of India (SPOSI) to increase awareness of MYOPIA as one of the world’s main eye health issues. ENTOD Pharmaceuticals will support this initiative.

The initiative, dubbed #MoreGreenLessScreen, is expected to reach 10 million people. It will run from November 20th to November 26th, engaging influencers and creating Twitter trends. Over a thousand ophthalmologists and pediatric ophthalmologists will be involved in the effort, which will coordinate various activities such as CME/RTM sessions, webinars on myopia, hospital-school partnership events, and free eye check-ups in schools. Furthermore, the National Myopia Week Celebration will be held in hospitals and clinics, with clinics decorated with danglers, posters, and banners. Children receiving eye exams will participate in coloring activities, and each child will be given a dragonfly flying toy to encourage outside play.

Ten pediatric ophthalmologists will be honored as myopia warriors in recognition of their considerable efforts in the field of myopia. The following cities will be targeted for this powerful campaign: Vadodara (Gujarat), Indore (Madhya Pradesh), Jaipur (Rajasthan), Hyderabad (Telangana), and Bhubaneshwar (Odisha).

ENTOD Pharmaceuticals

Myopia frequency in urban Indian schools is disturbingly high, approaching 35%, according to data. Furthermore, an AIIMS study found that over 13% of school-aged children in India have myopia, a rate that has more than doubled in the last decade. This trend emphasizes the crucial importance of initiatives such as National Myopia Week, which strive to raise awareness about the critical importance of early intervention and preventive treatments.

The week-long Myopia Awareness Campaign by ENTOD Pharmaceuticals and Matanand Foundation will strive to educate the public about childhood myopia, its causes, and the critical role of outdoor play and reduced screen time in preventing and slowing its growth. Furthermore, the significance of frequent eye exams by qualified practitioners for early detection and appropriate management will be emphasized.

“Our collaboration with Matanand Foundation for National Myopia Week will underscore our commitment to safeguarding children’s vision,” says Mr. Nikkhil, CEO of ENTOD Pharmaceuticals. We hope to establish a future where myopia is a controllable condition by providing knowledge and resources to parents, educators, and healthcare professionals. We can have a significant impact on our children’s eyesight health if we work together.”