Empowering rural women with livelihood opportunities
Empowering rural women – To end poverty, safeguard the environment, and guarantee that everyone lives in peace and prosperity by 2030, the United Nations approved 17 Sustainable Development Goals (SDGs) in 2015.
An essential part of it is empowering women through sustainable livelihood. To address this issue, numerous organizations are doing grassroots efforts.
Over 2.7 million rural Indian artisans now have better lives thanks to the Jaipur Rugs Foundation. Mr. N K Chaudhary, the visionary owner of Jaipur Rugs, founded it in 2004. The charity has steadfastly worked to empower women in rural communities over the course of its 18 years of on-the-ground operations. JRF arrived as a beacon of hope in areas where women were forced to remain inside their houses, covered in veils, and without a distinct identity. In more than 669 villages spread across five Indian states—Rajasthan, Uttar Pradesh, Jharkhand, Bihar, and Gujarat—they have transformed the weaver and kathwari communities.
JRF seeks to improve all element of a weaver’s life using a model that emphasizes the complete development of the beneficiaries. They take care of everything, from giving them ration packs, winter clothing, and other necessities, to giving them training for a long-term source of income. Their work is organized around a variety of sustainable development objectives, such as eradicating poverty, promoting gender equality, promoting good health and well-being, and fostering decent employment and economic growth. They have provided employment possibilities for more than 50000 persons, more than 85 percent of whom are women, through pursuing these goals. Their work is based on in-depth study that was done carefully to identify areas to focus on.
JRF is now engaged in a number of initiatives with significant national and international organizations. The Government of India’s Ministry of Skill Development and Entrepreneurship, the Government of Rajasthan, PMSYM, the British Council, the University of Arts London, Jenny Jones Rugs, HSBC, HCL Samuday, Corporate Rebels Foundation, Feeding India by Zomato, SIDBI, Project Baala, Vision Spring, Rajasthan Royals Foundation, Muthoot Group, Indian Oil, the United Nations Foundation, the American India Foundation, and others are just a few of them.
Empowering rural women
Mr. NK Chaudhary had a variety of difficulties while starting his company in the handmade carpet weaving sector, which contributed to the founding of JRF. Untouchability stood out among them as the most important. Untouchability was and still is deeply ingrained in the fabric of our nation. Additionally, the majority of weavers in India come from these downtrodden classes. Consequently, their primary goal was to help them overcome their origins and give them a dignified life. The absence of opportunities is a big problem that people in villages deal with. In the past, emigration was the only source of income for those who lived in rural areas. Women cannot migrate because they lack the choice.
People frequently ponder how making carpets in her verandah could benefit a woman from a tiny village. Such folks include weavers like Prem Devi and Bimla Devi. The latter received the German Design Award for her Manchaha, and the former spoke at a global summit. A global community that cherishes the craft of weaving handmade rugs as well as the artisans who work their magic on the ground to produce those marvels has been formed as a result of JRF’s relentless efforts to polish these gems.