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CSR: Increasing the employability of young people through CSR projects

Increasing the employability

CSR projects help increasing the employability of young people

Increasing the employability – On February 18, 2022, University of Kashmir and Tata Consultancy Services (TCS) signed a landmark agreement to launch collaborative skill building and entrepreneurship development programmes for the youth of J&K in general and Kashmir University students in particular through TCS’ various corporate social responsibility (CSR) initiatives and programs. 
 
Youth Employment Program, goIT& Ignite My Future Program, Adult Literacy Program, Bridge IT Program on Tourism and Entrepreneurship, Innovation and Skill Development Program are among these programmes. These programmes are largely targeted at assisting our young in developing twenty-first century abilities such as communication, language and IT competence, digital and financial literacy, and other skills that they will need to be successful in the modern digital economy and post-pandemic environment 
 
The pandemic of the Coronavirus has thrown all new hurdles at graduating youngsters, who are finding it increasingly difficult to obtain new professions as a result of the epidemic’s catastrophic impact on the world economy. According to the International Labour Organization, the economic impact of the COVID-19 epidemic will result in the loss of 114 million jobs by 2020, with millions of other people being requested to work less hours or not at all. 
 
New Corporate Social Responsibility Policy: A Social ConscienceIn these circumstances, it is critical for our youth to adapt to the situation and build their qualifications, competencies, skills, and capacities in accordance with the emerging needs and ever-changing demands of the industry and job markets, failing which they will be left behind in the fierce competition for timely placement and career advancement.

CSR Projects increasing the employability

Higher education institutions also have a responsibility to ensure that their graduates are market ready by improving their employability and developing skills to meet current industry needs, which may necessitate significant changes in curricular content and teaching methodologies. 
 
TCS and KU struck an agreement for education, training, skill upgrading, and entrepreneurship development of the youth of J&K for the next three years with these goals in mind. The University’s Centre for Career Planning and Counselling hosted a hybrid meeting in this respect, which was chaired by Prof. Talat Ahmad, Vice-Chancellor, KU, and attended by leaders from both collaborating institutions. 
 
Prof. Talat Ahmad, the Chief Guest at the event, stated in his presidential address that such partnership between academics and industry would go a long way toward creating strong links for skill upgrading, proper placement, and entrepreneurial development among students. He advocated for the strengthening of such partnerships between academic institutions and business in order to improve students’ competencies, skills, and industry orientation, allowing them to be placed sooner, grow more smoothly, and work more efficiently.

CSR Projects

1. Youth Employment Program

This flagship programme focuses on improving the employability skills of engineering and non-engineering graduates, as well as undergraduates, by providing training in English communication skills, corporate etiquette, analytical thinking, problem-solving techniques, basic computer skills, technical skills, confidence building skills, and so on.

2. goIT Program

Through design thinking, mobile app development, and mentorship from TCS trainers, this programme aims to increase interest in STEM (science, technology, engineering, and mathematics), including Computer Science. goIT provides a free and flexible training programme for high school, college, and university students, as well as teachers, to learn how to use design thinking as a problem-solving framework, gain critical thinking experience while troubleshooting designs, improve their ability to work in groups, and improve their public speaking skills through public presentations.

3. Ignite My Future Program

This is a cutting-edge, cross-disciplinary educator training and resource programme that aims to change the way students learn. Through “Computational Thinking,” a twenty-first century basic talent for successful career in any field, the programme sparks the spark of curiosity and problem solving. TCS will provide training to teachers and students as part of this initiative, preparing them for the digital age, where they will be able to apply Computational Thinking concepts to trans-disciplinary, real-world challenges and circumstances.

4. Adult Literacy Program

It is designed to support the Indian government’s efforts to address the enormous challenge of adult education. TCS will give training to designated trainers for an adult education programme to accelerate adult literacy as part of this programme. This programme assists nonliterate adult learners in becoming literate in their native language.

5. Entrepreneurship Development Program

The goal of this programme is to assist committed and passionate youth in their entrepreneurship journey by providing skill development, market mobilization, and mentorship to help them achieve their goals using digital technologies and platforms. Given J&K’s potential in the tourism and hospitality sector, TCS plans to launch a pilot project on tourism entrepreneurship in collaboration with the University of Kashmir and other relevant partners such as the Department of Tourism. 
 
TCS’s CSR initiatives are focused at ensuring the industry’s talent pool is available at all times. Millions of individuals have benefited from these programmes across India so far. TCS has trained 11 lakh beneficiaries in functional literacy and more than 130 thousand kids under its youth employment programme so far, relying on its robust team of 2531 trainers. These programmes have had a long-term impact on social inclusion, financial stability, gender equality, and boosting economic activity and growth throughout the country’s various people. 
 
In collaboration with TCS, the University of Kashmir’s Centre for Career Planning and Counseling will develop a well-thought-out strategy and action plan for implementing these programmes in a staged and time-bound way and transferring their advantages to Kashmir’s young. Through these initiatives, efforts will be made to provide free training and services to deserving and zealous applicants so that their employability is boosted and their chances of being hired by corporate companies are multiplied. 

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