CSR in India

WPP Foundation Inaugurates Its First Community Tinkering Lab

WPP Foundation Inaugurates Its First Community Tinkering Lab

WPP Foundation Inaugurates Its First Community Tinkering Lab in Mumbai With Ramanathan Ramanan, Mission Director – Atal Innovation Mission

( Disclaimer: the subsequent handout considers under an appointment with Business Wire India. PTI takes no editorial responsibility for an equivalent .) The new Innovative space housed in Vidya Varidhi Vidyalaya and college Nalasopara will cater to 4000 children Mumbai, Maharashtra, India: Business Wire India Working towards a strategic partnership with NITI Aayog, the CSR entity of WPP in India, WPP Foundation, Atal Innovation Mission, is launching a Community Tinkering Lab at Vidya Varidhi Vidyalaya and college, a faculty supported by WPP Foundation in Nalasopara, Mumbai.

In its 1st phase, the Community Tinkering Lab will reach bent 4000 children from under-served communities to enable them to pursue their passion to unravel social problems leveraging innovative technology solutions Speaking on the launch of Community Tinkering Lab, CVL Srinivas, Country Manager – WPP in India, said, “This launch marks a special milestone for WPP Foundation, envisioning to profit children from under-served segments of society spurring ‘out of the box’ thinking and fuelling their aspirations. In our efforts to strengthen our strategic partnership with Atal Innovation Mission, Along with NITI Aayog, we are thankful to Mr. Ramanathan Ramanan for removing time to unveil/launch the Community Tinkering Lab with the youngsters of Vidya Varidhi Vidyalaya.”

Mr. Ramanathan Ramanan, Mission Director – Atal Innovation Mission: Additional Secretary, Government of India said, “India has 1.5 million schools and 150 million students who are going to be entering workplaces. Unless we stimulate innovative thinking, entrepreneurial mindset, problem-solving capabilities amongst our young students, we’ll not be ready to achieve the potential that India can truly achieve. it’s this young generation of 150 million folks that are getting to be carrying India into the longer term. We strongly believe that the implementation of those initiatives will make an incredible difference to the expansion of our young generation,”

“I would really like to go with WPP Foundation for spearheading this initiative, fixing a world-class Tinkering Lab facility in one of Mumbai’s remotest suburban areas. We are proud to partner with WPP Foundation, collaborating with them for this innovative workspace targeted at young minds who often bereft of such opportunities. The dedication of the inspiration and its partners towards this program has been commendable. We wish the inspiration and faculty success.” he further added.

Commenting on the new innovation workspace, Mr. Santosh Singh, Principal – Vidya Varidhi Vidyalaya and college said, “We are really thankful to Mr. Ramanan and Rama Iyer from WPP Foundation for his or her incredible support in envisioning and bringing world-class education facilities. For the varsity and its students, the launch of the Community Tinkering Lab may be a moment of pride, enabling increased access to digital and technology education to form the youngsters’ future-ready.” Bringing digital transformation at the forefront, WPP Foundation strives to form the youngsters future-ready. As a part of the Digital Education program, WPP Foundation has introduced experiential digital interventions enabling children to hone vast technical capabilities including building computers and understanding KANO, robotics and code and style 3D models and far more.

With its flagship program, Education to Livelihood (E2L), WPP Foundation has seen several successes bringing behavioral change, improving learning outcomes and strengthen the employability of youngsters to drive future positive impact in society. About the WPP India CSR Foundation launched in 2015: WPP may be a creative transformation company that builds better futures for its clients through the integrated services of communications, experience, commerce, and technology.

The vision is to assist 20,000 under-served children and youth in achieving their true potential in their education and careers. WPP Foundation is committed to a standard CSR vision of opening doors for each child and youth from vulnerable and marginalized communities through our holistic child development programs that focuses on education, life skills, and job-readiness training. For more information, visit www.wppindiafoundation.com Journey of the WPP India CSR Foundation WPP India CSR Foundation strives to cause a social change through its flagship Education to Livelihood program (E2L).

Addressing key focus areas-retention in class, poor learning outcomes, work skilling and deep-rooted social norms, the E2L program has been providing interventions and resources to approx. 20,000 first-generation learners from 11- 18 years. It’s running successfully in 10 underserved schools across the Mumbai and Delhi-NCR region. The E2L program takes an evidence-based approach in developing frameworks to facilitate successful implementation. WPP Foundation’s key initiatives include improving educational outcomes in literacy and numeracy, with attention on opening young minds to the planet of digital innovation.

WPP Foundation also inculcates in youth a way of confidence and gender equality also as train their mindsets and habits for future livelihoods, through counseling, sport, dance, and music. to make sure retention among the youth they support, they supply access to health education and health services. during a remarkably short span, the E2L program has been able to:

• Help over 70% of children secure their future through employment or education
• Reduce dropout rates to but 3%
• Initiate better health standards
• Double the power of coding
• Reduce gender discrimination
• Increase literacy & numeracy
• Increase confidence levels As testimony to its sustained efforts to drive positive social impact.

The WPP Foundation has also won awards like Special Commendation at the Golden Peacock Awards for CSR at an India level.: Mr. Ramanan – Mission Director, Atal Innovation Mission CVL Srinivas, Country Manager, WPP in India, Rama Iyer, Director-General – WPP India CSR Foundation at the Experiential Learning Centre Mr. Ramanan – Mission Director, Atal Innovation Mission and CVL Srinivas, Country Manager, WPP in India interacting with the youngsters at Vidya Varidhi Vidyalaya PWR,

As WPP Foundation has been recognized with 23 Global, APAC and India awards including the International CSR Excellence Awards, London, 2020 as World CSR Leader, the simplest CSR practice, Innovative CSR practice and therefore the CSR Leadership award at Asia’s Excellence Award, Singapore and Golden Globe Tigers Awards, Malaysia, 2019.

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