CSR: BookMyShow introduces ‘My Safety First’, a safety shield tag to facilitate a safe movie-watching Experience
CSR: BookMyShow introduces ‘My Safety First’ – After an extended over 6-month wait and no-show, the Indian show business is finally set to kickstart from October 15th. an equivalent time as|while|when|as”> whilst the govt has given the green signal for cinemas to open up with operating guidelines issued for the same, BookMyShow, India’s leading entertainment destination has unrolled ‘My Safety First’ feature – the primary ever safety shield tag – across its web and app platforms, together with cinema partners everywhere India.
‘My Safety First’ will help create awareness amongst consumers on the varying levels of safety and hygiene measures available across different cinemas listed on BookMyShow made per consumer and data analytics, this safety shield feature will highlight the simplest practices being followed by all cinemas across India providing safer movie-watching experience for users, right from the time of booking tickets to return to their favorite movies.
‘My Safety First’ tag will list the varied safety indicators available across every cinema listed on the platform, like in-cinema seat distancing, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for workers members, availability of packaged food & beverages, limited occupancy in restrooms, compulsory masks, social distancing in cinema premises, sanitization before every show, amongst others, enabling users to ascertain the varied safety measures employed by cinemas and make an informed decision before they exit to observe their favorite films on the silver screen as the government’s decision to open up the cinemas’ industry, with standard safety measures being followed across the whole value chain. to make sure a smooth implementation and safe experience for consumers, we, at BookMyShow, are working alongside our cinema partners to place forth a comprehensive guide for cine-goers with the ‘My Safety First’ safety shield tag. Customer experience and safety is at the forefront of everything that we do at BookMyShow, and thru this feature, we aim to assist many consumers using BookMyShow to form an informed decision for a worry-free movie viewing experience, even before they exit to observe a movie alongside our cinema partners, we are thrilled and prepared to unlock life and welcome audiences to the large screen, yet again, safe and sound!”
Even as the out-of-home entertainment ecosystem is readying to welcome users back, India is gearing up to exit and obtain back to its favorite entertainment experience once the lockdown lifts, Back To Out-of-Home Entertainment’. The survey, (conducted with 4000 respondents who were active BookMyShow transactors) found that 54% of Indian entertainment lovers are wanting to get to theatres within 15-90 days of the lockdown lifting and taking proper safety measures squarely at the center of users’ preferences as 98% respondents expected cinemas to implement strict safety and hygiene measures and experience by purchasing their tickets online with the M-ticket & e-ticket option.
BookMyShow’s safety shield tag ‘My Safety First’ may be a natural extension of the security expectations from consumers as gauged through this survey and its continued efforts to supply a secure experience to many Indians who use the platform for all their entertainment needs.
BookMyShow has prioritized customer safety by changing tack swiftly and offering consumers a good array of best-in-class virtual entertainment offerings across genres that they might experience from the security of their homes. For a smoother and richer quality of experience, the platform launched BookMyShow Online, India’s first-ever streaming platform for live entertainment that gives unique and interesting entertainment options for consumers across demographics.
Read more CSR News on India Frontline.