Corporate

This Independence Day, Essar unfurled the Inclusivity flag!

This Independence Day, Essar unfurled the Inclusivity flag!

This Independence Day, Essar unfurled the Inclusivity flag!

This Independence Day, Essar unfurled the Inclusivity flag! – As the day marking India’s 74th Independence Day, many corporates initiated conversations around their respective brands. While most chose to talk about ‘Make In India’ or nation-building, few took up causes they strongly felt for.

Essar chose the day to launch a really thought-provoking video, bringing out a particularly different, yet pertinent, perspective on ‘Freedom’. The video they launched spoke about transgenders, and therefore the importance of their inclusivity within the society. The community, that struggles with marginalization, typecasting, lack of recognition, and alienation, often finds itself trapped from within.

Through their Rainbow Project, Essar Foundation, Essar’s CSR arm, has been doing tons of labor at grassroots for the empowerment of transgenders and promoting awareness and inclusivity. Their Trans School initiative is a web learning and development platform dedicated to the wants of transpersons and has successfully been conducting sessions quite weekly.

This Independence Day, Essar took their efforts a step further by showcasing the strong link that freedom has with diversity and inclusivity. Essar’s post for Independence Day, that flashed across all its digital and social platforms, provided a refreshing combat Freedom, and the way critical Diversity and Equality are for an empowered Nation.

Unfurling the flag of an Inclusive Independence Day, Essar showcased a montage with a particularly strong and crisp message. Without stepping into the small print of their initiatives, the film just focused on highlighting the cause and inspiring everyone to share their privilege to assist transpeople to be empowered citizens. We hope more corporates begin in support of such causes, that are extremely critical for the event of our Nation, and yet are somehow given a miss by most!

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