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Coca-Cola India and Chintan’s project is Empowering 30 Women and Revolutionizing Waste Management in Delhi

Coca-Cola India

Women in Delhi are benefiting from an integrated trash management effort that includes Material Recovery and Segregation Facilities (MRFs). The Coca-Cola India Foundation and Chintan collaborated on this project, which exemplifies the key ideals of social responsibility and sustainability. 

During Zero Waste Week, Chintan and the Coca-Cola India Foundation are happy to recognize women employees as SHEroes who are leading the way in waste management. Over 30 women are employed in trash sorting and MRF management, allowing them to earn a decent living. This collaboration, which is in line with the Government of India’s Swachh Bharat mission, not only diverts substantial amounts of waste from landfills, but it also empowers women and promotes gender equality. Chintan has produced a garbage 360-degree model with this program. 

Previously, the employees would pick rubbish and get paid only Rs 50 to 100 for a full day’s labor, but now they are employed by Chintan and are paid well enough to support their families. 

This cooperation, located near the Zakhira overpass in the national capital, promotes economic possibilities and a sense of dignity for rag pickers and rubbish pickers. This game-changing effort formalized the informal trash industry, raised knowledge about source segregation, and sparked a shift in attitudes toward responsible garbage disposal. It also plays an important role in the preservation of natural environments. 

Coca-Cola India

Speaking about the program, Rajesh Ayapilla, Director of CSR and Sustainability for Coca-Cola India and Southwest Asia, said, “This initiative has been critical, not only for the environment, but also for the lives of the women workers this initiative has empowered.” Waste workers’ livelihoods have improved; they are essential to a cleaner, more sustainable Delhi. Our project is about more than just trash management; it is about building a better future in which dignity, livelihoods, and environmental responsibility coexist. Our engagement with Chintan is an important step in realizing the government’s objective of Swachh Bharat. We are working together to develop a self-sustaining waste management plan that benefits both the environment and the community.” 

The collaboration also includes extensive public awareness campaigns among Resident Welfare Associations and bulk garbage generators, training for local waste pickers, and the establishment of wet-waste composting facilities. These methods have the potential to greatly reduce the pressure on landfills and improve air quality while also empowering the community to participate in the solution. 

Coca-Cola India Foundation and Chintan are working together to address trash management while also fostering women’s empowerment, environmental sustainability, and societal development. This project serves as an example for successful, self-sustaining garbage management and helps Delhi achieve a cleaner, greener future.