Canon India extends its Big Smile campaign
Big Smile campaign – To connect with the locals more deeply, Manabu Yamazaki, President & CEO of Canon India, travels to the village of Maheshwari, which Canon adopted.
NEW DELHI (CSR of India): Leading image company Canon India celebrated a significant anniversary today in one of its adopted villages, Maheshwari in Haryana, by including the locals as key participants in their “Big Smile with Canon” campaign. To connect with the locals more deeply, Manabu Yamazaki, President & CEO of Canon India, travels to the village of Maheshwari, which Canon adopted.
Canon India, a major participant in the image industry in the nation, celebrated a significant event today in one of its adopted villages, Maheshwari in Haryana, by making the locals an integral part of their “Big Smile with Canon” campaign.
Big Smile campaign
In order to enhance its brand image and corporate culture of promoting Big Smiles in the community, the organization most recently launched its own corporate campaign.
Canon India strongly views its adopted villages as a second family in keeping with its business concept of “Kyosei,” which stands for “living and working together for the common good.”
Policy 4Es CSR of Canon India
As a result, Manabu Yamazaki, President & CEO of Canon India, led the team from Canon India as they enjoyed a great day with the residents of Maheshwari Village. The festivities kicked out with a lively cricket match between the Canon India team and the youngsters from Maheshwari Village, which was followed by an engaging storytelling session with Manabu for the kids. In keeping with the 4Es CSR policy‘s emphasis on the environment, he further commemorated his visit to the village by planting trees.
Maheshwari, which was adopted in 2018, became Canon India’s fifth village adoption. Since then, the organization has worked to support the development of over 30,000 villagers, with a focus on the all-around development of kids attending the village school. Maheshwari village has seen significant improvements over the past five years in their focus areas of the 4Es, which are Education, Environment, Eye Care, and Empowerment.
With the creation of a “Resource Center,” an e-learning facility, and a general upgrade to the school infrastructure, education has been a major area of concentration. As a result, the strength of the school has greatly increased, with 1235 kids attending in the past five years.
With the opening of a “Vision Center,” eye care has been strengthened. There, 5342 patients have received free eye exams.
Canon India Campaigns
Regular tree planting campaigns, levelling of the ground, and environmental education workshops are just a few of the environmental efforts that Canon employees participate in. Over the past five years, Canon has assisted the people in establishing 71 kitchen gardens and 685 trees throughout the community. To help the environment and ensure the safety of the inhabitants, 38 Solar Street Lights and 10 KW of solar panels have been put in the hamlet.
Canon has developed a vocational training centre in the hamlet that is equipped with computers to promote digital education because empowerment is the key to self-sustainable existence. To date, 214 kids have signed up for Canon’s computer education lessons.
In addition to maintaining its focus on the 4Es, Canon has made notable infrastructure improvements in the hamlet during the last 12 months. In the village, a system for collecting rainfall and recharging the groundwater has been built, giving kids access to clean, safe drinking water. Additionally, the organization renovated separate restrooms for boys and girls on the school grounds.
Canon The corporate philosophy of Kyosei, which translates to “the spirit of living and working together for the common good,” serves as the foundation for India’s CSR initiatives and is prioritized in the organization’s daily operations. Their interpretation of the term, however, is much broader and includes “all people-regardless of their race, creed, or culture, happily living, and working together for the common benefit.”
Canon has been governed by the ‘Kyosei‘ idea of coexisting and striving for the common good ever since its founding in 1937. Canon aspires to produce and deliver products of the highest calibre, and through expanding into new worldwide business sectors, it hopes to become a leading multinational firm. Canon is a manufacturer of office products, consumer and professional photography equipment, network cameras, healthcare, and industrial equipment with an emphasis on optical technology.