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CSR in India

Canara HSBC Life Insurance initiates CSR project “Cheer-Urja”

Canara HSBC Life Insurance

Project Cheer – Urja, a Canara HSBC Life Insurance environmental sustainability effort in conjunction with the Ashray Foundation, has begun producing green energy from pine needles in the form of briquettes – a biofuel. The production plant has been established at Tepar village, Panarsa, Mandi district, Himachal Pradesh, marking an important step forward in the region’s efforts to develop green energy solutions. 

Members of the NGO partner, the District Forest Officer, Canara Bank officials, Gram Panchayat members, women from Self Help Groups, and local youth attended the opening of the production facility, showing the joint effort and broad community involvement in the project. By utilizing the potential of pine needles, Project Cheer-Urja addresses numerous social and environmental concerns at the same time. 

This project is built on the power of local community women and self-help organizations, elevating them as pillars of long-term change. ‘Cheer-Urja’ is more than an initiative; it’s a promise for a greener, empowered future. It engages and empowers through decision-making and eco-friendly product training. 

The plant generates 4 tons of briquettes in 8 hours with technological assistance from IIT Mandi, significantly benefitting the environment. The project’s holistic strategy encompasses self-help group capacity building, youth participation, and financial literacy, making it a model of long-term community development.  

Canara HSBC Life Insurance

”Our collaboration with Canara HSBC Life Insurance indicates a joint commitment to environmental preservation and development in Himachal Pradesh,” stated Ms. Jenisha Dharani, Director – Programs, Ashray Foundation. ‘Cheer-Urja’ is a living example of the power found in community engagement and long-term solutions. We are empowering women and generating long-term job possibilities in the city by utilizing the potential of pine needles, which are frequently viewed as garbage.”