Bournvita scientifically formulated
Bournvita is a scientifically developed beverage that complies to the highest quality standards, according to Mondelez International, the parent company of Cadbury, which makes the drink. The American food company expressed worry over a recent “unscientific video” that “distorted facts and made false and negative inferences about Bournvita’s safety and efficacy” on social media.
This comes only one day after the National Commission for the Protection of Child Rights (NCPCR) requested that Mondelez International evaluate and eliminate any misleading marketing, packaging, and labelling linked to the milk supplement, claiming non-compliance with mandated sugar disclosure.
Bournvita became embroiled in controversy after an influencer, Revant Himatsingka, accused Cadbury of making fraudulent promises regarding Bournvita. He said that Cadbury refers to Bournvita as a health drink, but that more than half of the package was merely sugar. “If you look at the ingredients, they have 50 grams of sugar per 100 gm.” So almost half of this bag is sugar,” he claimed in a brief video posted on Twitter. Himatsingka, on the other hand, was forced to remove his video after being contacted by Cadbury. His Twitter account was later suspended.
Mondelez stated that the presenter’s views were not scientific and were “designed to drive anxiety and fear” among its consumers by distorting facts and “omitting factually correct information” in order to sensationalise his viewpoint.
Mondelez stated that it had to take legal measures to “avoid misinformation” and that it had no hand in Himatsingka’s Twitter account being suspended. “We would like to clarify that we had no involvement in actions involving the presenter’s Twitter account,” the statement read.
Himatsingka said in his video that Cadbury had not changed anything in the formulas to increase immunity as indicated on the package. He stated that Bournvita’s tagline should be “taiyari diabetes ki” rather than “taiyari jeet ki.”
Mondelez responded to charges that the drink had no immune-boosting properties, saying, “Bournvita contains nutrients, namely Vitamin A, C, D, B12, Iron, Zinc, Copper, and Selenium, which supports the immune system.” The food giant stated that they were part of its composition and that it has always stated on the back of its pack “Helps with healthy functioning of the immune system” for numerous years.
“Caramel Color (150 C) is within permissible limits according to regulatory guidelines.” “All ingredients are safe, approved for use, and within regulatory limits,” according to the manufacturer.