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Amazon acquires social commerce firm GlowRoad for Meesho, Shopsy

social commerce firm GlowRoad

Amazon acquires social commerce firm GlowRoad

Social commerce firm GlowRoad Aquired – Amazon has bought social commerce start-up GlowRoad for an undisclosed sum, indicating a significant bet to compete with Meesho and Flipkart’s Shopsy in the e-commerce reselling industry. The e-tailer has purchased the company, according to an Amazon official who talked to Business Today. 
“Bringing GlowRoad on board is a vital step in Amazon’s ambitions to digitize India and delight customers, micro-entrepreneurs, and merchants,” says the company.

Amazon and GlowRoad will work together to enable millions of creators, homemakers, students, and small business owners around the country become more entrepreneurial “In response to a question from BT, Amazon stated.

Social commerce firm GlowRoad

“Amazon’s technology, infrastructure, and digital payment capabilities will enhance GlowRoad’s existing popular service, resulting in increased efficiency and cost savings for everyone.”

This is one step closer to Amazon’s goal of digitizing 10 million Indian businesses by 2025 “Added the spokeswoman. When GlowRoad raised $7 million in 2020 with Accel Partners, Vertex Ventures, and IND Money as lead investors, the company was valued at $75 million. 
The company is a women-centric social commerce platform that allows users to resale products on various social media networks. “GlowRoad uses the power of social networks to allow users to resale products (from 100+ categories) straight from manufacturers and distributors. With the bulk of our users being homemakers from Tier II, III, and IV cities, we strongly believe in the promise of Digital India. We are pleased to empower 100000+ active women resellers in our platform, which hosts 6 million+ resellers from 1000+ cities across India “In a statement, GlowRoad stated. 

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