Myntra Speedup its Digital Transformation Journey with Microsoft Cloud
NEW DELHI: Fashion amenities and lifestyle, and India’s leading brand Myntra has partnered with Microsoft to accelerate its digital transformation, by reimagining online shopping experience by patronizing with Azure, which will power its biggest-ever End of Reason Sale and offer an unmatched experience to its customers.
“The power to scale our technology during a secure environment, while we boost our business and grow, we assure our worth to accommodate this growth is critical,” said Amar Nagaram, CEO, Myntra. For customers, innovative and personalized capabilities will be delivered by this new union with speed supported by the Microsoft Azure team providing a robust depth of technology expertise as Myntra is focusing on Azure for concentrating on innovation, with speed and agility to strengthen its leadership position even further.
From supply chain management to inventory to site capabilities, Myntra has worked profoundly alongside Microsoft to migrate its Azure platform for trusted, always-on, hyper-scale and cost-effective computing. The rich experience, credibility, and elasticity of Azure help Myntra scale rapidly for giant spikes that occur routinely during festive seasons. With the new deployment of Azure, Myntra, has recorded a 50 percent rise in orders within the latest edition of its biennial End of Reason Sale. With this new crucial update, now Its entire portfolio of 7,00,000 styles from quite 3,000 international and domestic brands available on its store to provide a seamless and personalized experience for patrons as they shop across its portal both from their personal computers and mobile phones.
“Azure cloud and analytics capabilities will be enhanced in India’s largest fashion e-tailer as Myntra has now partnered with Azure by building together, and it will empower Myntra to be the leading fashion destination from India,” said Anant Maheshwari, President, Microsoft India,
Company’s engineering and merchandise management will be backed by Azure teams to rapidly develop, deploy and test new capabilities by relentlessly working towards making technology accessible and productive for all. As per the fact, it may be a tremendous opportunity as an enhanced partnership with Myntra to bring out a change within the Indian e-commerce space and to co-create and deliver industry solutions on Azure.
Myntra is applying advanced analytics and machine learning, by centralizing and recreating its data platform on Azure, to realize a comprehensive understanding of consumers and deliver highly personalized products, marketing, and repair for them. by empowering its employees to see and act on real-time feedback, the corporate is using Microsoft Power BI to make the simplest customer experience and drive the business.
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