L&T Opens Digitally Transformed Corporate Museum
CHENNAI: A state-of-the-art, fabulous and digitally transformed corporate museum is opened by L&T Construction at Manapakkam in Chennai, named as Christened HHL Centre, after L&T’s founding father Henning Holck-Larsen, the revamped museum is, the simplest example of immersive storytelling using latest digital technology and platforms by a conglomerate in India.
It will cover 12,000 square feet across three floors. The uniquely shaped museum had been originally inbuilt 2004 to commemorate the 60th anniversary of L&T Construction and narrates the Company’s outstanding history that now spans over 8 decades. With a touch-enabled and multimedia system, a walkthrough of this fully digital museum gives the visitor a peep into L&T Construction’s capabilities.
“We are delighted to present the digital avatar of L&T Construction’s museum, which is in line with our corporate strategy of digitalization across the company. The museum may be a manifestation of all the key milestones the corporate has achieved. We trust that this may enter the annals of the company history of India and can become an inspirational landmark for Chennai.” Speaking on the moment, Mr. SN Subrahmanyan, CEO & Director, L&T, said:
The iPad interactive mosaic/architectural LED video wall showcases the company’s 30 most iconic projects. a singular section called ‘L&T City’ may be a collection of miniature models of marquee projects made by the corporate across the planet and delivered to life using interactive, 3D projection mapping technology. It beautifully displays the milestones and significant events, a timeline presents stories, decade wise on a 10ft touch interactive LED video wall. To make it more interesting for the visitors, recording a video or digitally written feedback is given to them by telepresence robots.
“The core of the museum showcases the projects by L&T Construction across the breadth of its activities, by deploying multiple digital technologies and formats. Representing the sheer mammoth size of L&T within the museum was the main challenge. Digitally articulating an eight-decade history spread across the world with minute details, milestones, testimonies, etc. was a humongous task,” said Mr. S Anantha Sayana, Chief Digital Officer, L&T.
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